What are Weight Loss Advertorials?

beware 200x200 What are Weight Loss Advertorials?As I has mentioned in past posts on LackFat.com you should never take weight loss advice from an advertisement. But what about when that advertisement looks like a news article? There seems to be a new tactic that the weight loss advertisers are using called “advertorials”. Advertorials are ads that are written in the form of an objective article and made to look like a legitimate news story.

Advertorials are created to look like traditional media, for example a newspaper, magazine or news websites however it is actually created by a company to market its products. I just found one for us to look at:

scam ad What are Weight Loss Advertorials?

You will notice that I circled the “Advertorial” of this content to show you what to look for. Sometimes these advertisers use words such as “Special Promotion” as well. Keep an eye out for content like this. If it sounds like you are being sold something chances are that they are trying to sell you something. Advertorials are becoming widespread in the weight loss supplement, skin treatment and hair product segments.

Most of the advertisers who use this tactic do not believe they are doing anything wrong. They believe it is the job of the consumer to be aware of what they are reading and getting themselves into when it comes to product advertising. I do not agree with this system and LackFat.com was developed with the contrary in mind. A good product doesn’t need trickery to become sold. If it truly works then that is all the advertising you will ever need.


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312 Responses to “What are Weight Loss Advertorials?”

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